Tag Archives: publishing

BOOK BREAKTHROUGH NYC: IDEAS + RELATIONSHIPS + STRATEGY

For those of you who are considering, or immersed in, taking big steps with your ideas, message, and publishing dreams—there’s an amazing event coming up in the heart of Manhattan that may be exactly what you need.

It’s co-led by Janet Goldstein and Elizabeth Marshall, two of my favorite friends, colleagues, and advisors. If this is a fit for you, do whatever you can to get there. Janet joins me on Conversations with Creative Vagabonds, Thinkers and Innovators this Wednesday, July 13 at 12:30 PM ET to discuss the challenges of to shaping your ideas and spreading them in meaningful, effective, and even VISIONARY ways.

Here’s a short overview:

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BOOK BREAKTHROUGH NYC: IDEAS + RELATIONSHIPS + STRATEGY, July 28-30

www.Book Breakthrough.com

This publishing and strategy “master class” will walk you through the proven models you need to develop your signature ideas, build your following and strategic partnerships, and align your book and business for publishing and entrepreneurial success.

Hosted by Janet Goldstein, a nationally recognized editorial and publishing strategist, and Elizabeth Marshall, and innovative book marketer and founder of AuthorTeleseminars.com, Book Breakthrough NYC is designed to combine the best of an intensive, guided workshop with the energy and connections of an intimate conference.

At Book Breakthrough NYC, you will:

-Discover the all-important role of your concept—including why it might not be what you think and how to do it right.

– Understand how to develop your platform, dream team, and partnerships in a way that is true to you and that can transform your message into a movement.

– Hear from leading authors you know and love, including Todd Kashdan, Les McKeown, Carol Roth, Jenny Blake, Adelaide Lancaster, Andrea J. Lee, as well as a select group of publishing experts, including editors at Hay House, Penguin, McGraw-Hill, the Domino Project, GoogleTalks, literary agents, marketers, and speaker experts.

– Learn business models every author needs to understand to realize their publishing dreams.

– Receive feedback, including a “master class,” think-tank workshop of selected projects.

– Enjoy a cocktail party where you can “rub shoulders” and pitch your work up close and personal.

Janet is the “Idea Doctor” who’s helped authors like David Allen, Harriet Lerner, novelist Barbara Kingsolver, and former Starbucks President, Howard Behar (whose book she co-authored) publish and sell hundreds of thousands of books.

Elizabeth is the connection-maker and author marketer who has worked with many bestselling authors, including Keith Ferrazzi, Seth Godin, and Michael Port (whose book on Contrarian Selling she co-authored) and she’s helped first-time authors like Carol Roth and Les McKeown become WJS and NYT bestsellers.

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You can get the full scoop at the event website, and don’t hesitate to contact Janet and Elizabeth via phone or email if you have questions or need help in deciding whether this event is right for you. (Their contact information is all there.)

www.Book Breakthrough.com

To your ideas, book, and message,

Sandra

(affiliate links apply)

The weight of books

What do books weigh? 15 pounds. The photo has all the books and one CD (it came with the book) that I collected at the Book Expo America at the Javits Center this past week. The weight doesn’t take into account the additional five pounds of miscellaneous stuff I carried around for three days. Read my post here about BEA.

I love the feel of books. There is a certain pleasure in holding them, feeling the covers, carrying their weight in my hands. I also know that is ending. After carrying around all the weight of the books I couldn’t help but think how nice it would have been if the publishers could have just downloaded copies of their books into the electronic device of my choice. Or, I could have scanned them to request review copies. When I went to the Small Business expo at the Javits center the exhibitors had scanners. Instead of taking your card they scanned your badge and immediately collected the information. So at the next book expo I could request a review copy of a book, the publisher would scan the book(s) and my info and we would be done. My back would feel better and the load I carried around at the expo would have been lighter.

Book lovers across the world bemoan the loss of books. I know they do. There is a lot to think about when giving up publishing hard copies of books. There are the people that manufacture them. The editors, the designers, the artists who create books. What happens to them? How do they translate the change in their worlds? There is the ink, and the paper, the stores that house them where do they go for business? When I go into a bookstore I see books I may not have thought of buying. Will that spontaneous buying be lost if we go completely digital? We may lose something but what might we gain? It will take a whole change of mind for me to conceive of being totally digital.

I am not sure of the answer to what the future holds for the book world. In the meantime, I will make room for the fifteen pounds of books I brought home. And maybe think about digital to save space and paper.


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